Potential Customer Segmentation Analysis

In this project, we hope to gain insight into customer segments and patterns by analyzing market data on buying behaviors. This will help us enhance and refocus our marketing efforts by being able to identify the needs of each segment, reach them most effectively, and address any pain points they face. Students will research customer’s behavior through sales trends of various companies, analyze the data, create predictive models, and provide recommendations for how to move forward. This will involve several different steps for the students, including: Analyzing market data to define different segments based on customer needs. Choosing appropriate metrics to examine the data, and analyzing it using data analysis software to identify trends and correlations. Creating predictive models for various outcomes the market may face. Creating a report with all findings from analysis conducted, including recommendations for next steps.

Business research & analysis

The goal of this project is for students to conduct a basic research and analysis of the business they are unfamiliar with. By completing the project, students will: Understand the business’s operations, products/services, and target customers Explore the industry and market trends Identify customers and competitors Apply simple analysis tools to summarize business strengths, weaknesses, opportunities, and threats Produce a concise report with beginner-level insights and recommendations

Researching AI adoption for business efficiencies

The goal of this project is for students to investigate how a business could use artificial intelligence (AI) to improve its operations, reduce costs, or increase productivity. By completing the project, students will: Understand basic business processes and operations Explore AI applications relevant to the business Identify areas where AI could increase efficiency Learn to analyze benefits and challenges of AI adoption Produce a concise report summarizing findings and simple recommendations

Sales Forecasting Analysis

Our company wishes to have a current and accurate sales forecast so that we are able to allocate resources appropriately in the coming months and years. In this project, students will analyze organizational assets including personnel, strategic records, pricing, and promotion. Using these resources, we would like you to construct a sales forecast with a predictive model for the next two years of operations, including monthly projections. This will involve several different steps for the students, including: Analyzing our current organizational assets for metrics that will affect our sales. Analyzing historical sales trends and comparing our previous forecasts to actual results. Constructing a model to predict sales including projectable market shifting events. Creating a report including research, analysis and the sales forecast. Developing multiple predictions using conservative and aggressive approaches.

Tourism Strategy Development

We are interested in promoting tourism in our town. However, we are facing challenges with telling impactful local stories and building heritage immersion experiences for visitors. We would like to collaborate with students to tell our community’s story in new ways and attract more tourists. This will involve several different steps for the students, including: Conducting background research on our town and its history. Identifying the customer personae of prospective visitors and their travel journeys. Identifying attractive experiences and interpretive narratives to build out itineraries. Recommending revisions to incorporate storytelling within our existing promotional materials. Bonus steps in the process would also include: Revising our current materials to include effective storytelling.

Creating Graphic Design Assets

Our company has had the same design assets for several years, and although we have enjoyed this branding, we are looking to revamp and update our brand book. This may involve: Creating a new branding guide that is new, but still aligned with our existing branding including fonts, colors, logo usage and imagery to be used. Meeting with the project manager to evaluate the choices made for the branding book to ensure it is aligned with company branding goals, and making any necessary revisions. Designing and presenting thumbnails for design assets (banner ad, illustration, infographic, etc) based on the branding guide to be included in a proposal and presented to the project manager. Executing the full designs for each branding asset using Canva, based on the approved thumbnails. Creating multiple thumbnails with different color schemes based on the colors in the branding guide.

IT Ticketing

Our company advertises thousands of products online. To identify and resolve IT problems more efficiently, we want to set up an IT ticketing system. We would like to collaborate with students to select a suitable IT ticketing software. This will involve several different steps for the students, including: Familiarizing themselves with our target market, products and services. Researching and selecting a suitable IT ticketing software. Identifying useful categories to classify tickets. Testing the system and making changes based on feedback. Recommending IT ticketing best practices. Bonus steps in the process would also include: Addressing open tickets.