Business research & analysis
Categories
Skills
Project scope
What is the main goal for this project?
The goal of this project is for students to conduct a basic research and analysis of the business they are unfamiliar with. By completing the project, students will:
- Understand the business’s operations, products/services, and target customers
- Explore the industry and market trends
- Identify customers and competitors
- Apply simple analysis tools to summarize business strengths, weaknesses, opportunities, and threats
- Produce a concise report with beginner-level insights and recommendations
The goal of this project is for students to conduct a basic research and analysis of the business they are unfamiliar with. By completing the project, students will:
- Understand the business’s operations, products/services, and target customers
- Explore the industry and market trends
- Identify customers and competitors
- Apply simple analysis tools to summarize business strengths, weaknesses, opportunities, and threats
- Produce a concise report with beginner-level insights and recommendations
What tasks will students need to complete to achieve the project goal?
Final deliverables to include:
- Business overview summary
- Market and industry overview
- Customer profiles
- Competitor analysis
- SWOT analysis
- Final summary with recommendations
Final deliverables to include:
- Business overview summary
- Market and industry overview
- Customer profiles
- Competitor analysis
- SWOT analysis
- Final summary with recommendations